Market Studies

We carry out market research in the retail business field.

Market research is a crucial part of the planning and development of any business, and is a valuable tool for companies seeking to compete effectively in an ever-changing market environment. The information obtained through these studies helps to make informed decisions, adapt strategies and maximize performance in the retail business field. These studies help companies to better understand the competitive environment, consumer trends and market opportunities. Some key elements addressed in market research include:

1. Market Analysis: Assesses the total size of the retail market, including segmentations by shopping center or street, and product type;

2. Competition: Analyzes existing competitors, their square meters by region or shopping center and their products, prices and marketing strategies, helping companies to identify opportunities to stand out in the market.

3. Location: Evaluates the ideal location to open or expand a retail store, taking into account factors such as traffic, accessibility and the presence of competitors.

4. Prices & Effort Rate: Analyzes by sector and location the national effort rate vs. the brand effort rate;